British skincare care brand, The INKEY List has released its very first digital campaign titled ‘Knowledge is your power’.
The campaign is powered by the belief that better knowledge means better decisions for ones skin. Born from the conversations INKEY has had with its loyal community, the campaign will explore and celebrate the personal stories of 11 individuals who have been guided by the brand’s #askINKEY platform.
The stories are showcased through a series of candid videos and visuals, bringing to life first-hand what their skincare journey has meant to them, how INKEY has played a role and how they are passionate about sharing the knowledge they’ve received with their own peer groups.
Founded by Colette Laxton and Mark Curry in 2018, The INKEY List was born from a belief that better knowledge powers better decisions. The brand focuses on delivering a direct take on the most-wanted ingredients in skincare. Products contain as few ingredients as possible, all of the highest quality and at affordable prices