This month’s edition of The Index in partnership with Klarna, tracks fashion shoppers’ behaviour in September 2020 as nervousness around a “second wave” of COVID-19 began to surface.
In the first part of our two-part study, based on the behaviour of 2,000 consumers, we can see some important movements in consumer behaviour including a marked shift in preference for shopping at retail parks over the high street and a significant drop in intention to spend more on fashion in the coming six months.
These two points alone will give brands and retailers food for thought as they plan their post-pandemic retail real estate and consider how they can inject excitement and innovation into ranges as consumers reach peak athleisure and loungewear.
In part 2 of the study we track the fortunes of 100 leading brands and retailers and see how consumer sentiment towards them is tracking using our unique Buzz Scores.
Download part one of this unique and detailed study below.
The Index is produced in proud partnership with Klarna.
Download part one of The Index for September 2020 on the link below.