Which fashion brands and retailers are the most shopped and visited and which attract the most positive sentiment among their customers? This, the second installation of our exclusive new brand and retail tracker, brought to you in partnership with Klarna, provides the answers.
We've selected 100 of the UK's leading fashion retailers from the key market segments of pureplay etail, high street mainstream, premium, value, sportswear and luxury to track month in and month out.
In this, the first report covering The Brands and The Buzz Scores, we will show you which brands and retailers were visited and shopped by our nationally representative sample of 2,000 shoppers and we compare them to respective contemporaries in their field. We will also show the first Buzz Scores (a unique measure of positive and negative sentiment towards a brand) and explain the methodology.
In subsequent months we will show the ups and downs of each and every one of the brands tracked, to enable you to assess you own performance and also benchmark yourself against similar retailers.
