The Index July 2020: Part 2 The Brands & The Buzz Scores

The Index Klarna

Welcome to The Index, Part 2 The Brands & The Buzz Scores, produced in partnership with Klarna. In this section of our regular survey of British fashion shoppers we see how 100 influencer brands fared when it came to store and website visits as the UK was emerging from lockdown.

We also track sentiment towards brands through our unique Buzz Scores. Our scores were down across the board this month as bad news about retailers seeped into the public psyche and our worst performer – somewhat unsurprisingly – was Boohoo, which for the first time since we began tracking last autumn has seen its score slump into negative territory. This of course came on the back of allegations about mistreatment of staff at Leicester factories which supplied the group.

This section of the report comes in two parts, our main report and our appendix in which you can track the fortunes of each brand over a 10-month period. Visit part 1 to find out about The Sectors, The Channels, The Formats & The Behaviours and how these are evolving in the COVID era.

The two sections of Part 2 can be downloaded below.



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