Fashion retail is braced for another challenging year and The Index, our monthly brand and retail tracker, produced in partnership with the Pay later company, Klarna, will be here to track the ups and downs as they happen.
Each month we will be surveying 2,000 nationally represented shoppers asking them which sectors, formats, channels, and specifically which retailers they are buying their clothing from and what their intended behaviour is for the coming months. Our charts break down behaviours across the generations, regions and socio-economic groups, to give you greater insight into the psyche of the key shopping groups.
This month’s report is the first indication how the consumer is behaving and feeling in 2020. In Part 1, we’re looking at The Sectors, The Channels, The Formats, & The Behaviours while in Part 2, you can read about the 100 brands we track and access their individual tracking charts. Plus get a handle on how the customer regards those brands with our unique Buzz Scores.
Download Part 1 of this exclusive report now.
The Index is produced in proud partnership with the Pay later company, Klarna.