In this latest Part one instalment of our monthly survey of fashion consumer behaviour chronicles the “Eat Out to Help Out” era in the COVID crisis as shoppers made tentative returns to town and city centres.
In partnership with payments provider Klarna, we surveyed 2,000 nationally representative consumers to find out where they shopped, which channels attracted them and which formats, and what their intentions are when it comes to value and volume of spend on fashion in the coming six months.
Part two of our study looks at how 100 leading brands from the high street to the luxury sphere, sportswear and more are faring on- and off-line and find out how consumer sentiment is holding up via our unique Buzz Scores.
Check back across all of our reports to see how consumer behaviour had evolved during this most challenging time in the history of our sector.
Download your report below.
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