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The Grooming Room is coming to London Collections: Men

The Industry London
30 May 2015

We are pleased to announce that we'll be co-hosting The Grooming Room over London Collections: Men (LC: M), along with our parent company, FARBLACK Limited, luxury menswear publication Candid Magazine and fashion and music PR agency Forward PR, and all Industry members are invited to attend.

Taking place at private members’ club, Century Club on Shaftesbury Avenue in Soho, the Spring/Summer 2016 event aims to give Industry members, media, buyers, bloggers and celebrities a retreat in which to relax and unwind in between shows. Discreetly hidden behind a nondescript door, the Prohibition-style space is regularly billed as London’s ‘best kept secret.’

William Stone will show his Spring/Summer 2016 collection at The Grooming Room

William Stone will show his Spring/Summer 2016 collection at The Grooming Room

The Grooming Room will operate as an exclusive meeting place and will be offering a range of complimentary treatments, free Wi-Fi and private areas for day-time meetings, making it a perfect stopover to catch up on e-mails, indulge in some beauty therapy, or enjoy a leisurely drink in the sunshine atop the venue’s expansive luxury roof terrace. We'll be live-streaming the shows in partnership with Toshiba, so if attendees can't bear to leave, they can still catch their shows. Our very own music director, David 'The Preshaah' Harris will be setting up Hoxton Radio on the premises to DJ and broadcast live with the help of celebrity presenters Becca Dudley and AJ Odudu.

The Industry's MD Courtney Blackman says, "While London Collections: Men has been around for several seasons, it's still nascent when compared to Milano Moda Uomo, and of course London Fashion Week. There is so much opportunity and it's exciting to be in the development phase of a brand new initiative. There has already been so much interest from sponsors and even A-listers coming over to LC: M from Los Angeles who want to come to The Grooming Room. It's season one for us and I can't wait to see how it grows."

Aside from hair and beard styling, eyebrow shaping, facial mapping, head and shoulder massages and mini manicures and pedicures, there will be presentations from LC: Men designers William Stone and Joseph Turvey, and a summer cocktail party.

Joseph Turvey will show his Spring/Summer 2016 collection at The Grooming Room

Joseph Turvey will show his Spring/Summer 2016 collection at The Grooming Room

The Grooming Room in partnership with Century Club will be open on the 14th - 15th June from 11:00am - 6:00pm.

For more information about getting involved, sponsorship or showcasing opportunities, please contact: [email protected].

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