The Good Clothes Show and Select launch national model search

New consumer fashion event The Good Clothes Show, which is taking place at Birmingham’s NEC on 20-22 September 2024, is partnering with Select Model Management on a national model search competition to find the ‘Face of 2025’.

Four winning models will feature in the show’s campaign and two will win a year-long contract with Select.

There will be two open call castings, the first taking place on 16 August at the NEC, and a second in London on 27 August at Mills Fabrica, a "hub for planet saving innovation", in King’s Cross.

Some of the faces scouted by Select at the former Clothes Show Live over the years include Pixie Lott, Oliver Cheshire, Luly Reynolds and Sam Webb. Brett Staniland, a former Love Island contestant who is now a passionate advocate for sustainability in fashion and will be appearing on the panel, was another face originally scouted at Clothes Show Live.

The Good Clothes Show "aims to create a bridge between the worlds of fast fashion and sustainability", showcasing all levels of sustainability while providing different access points for people starting in different places.

Circularity will be a consistent theme, from swaps to donations, reworked garments through to new materials created from old.

The three-day programme features Silent Cinema screenings, a Big Swap, restyle lounge, book signings and catwalk shows.

Hosts include presenter Annaliese Dayes, former Vogue Australia Editor and Wardrobe Crises podcast creator Clare Press, as well as Tiffanie Darke - writer, brand strategist and former editor of Sunday Times Style. Other names taking part in workshops and panels over the weekend include Great British Sewing Bee judge Patrick Grant, climate activist Tori Tsui and writer Aja Barber.

The centre piece will be the ‘circular machine’ - brought to life at the beginning of the show where visitors are invited to bring in clothes they no longer want, drop them at a central point and from there they will be diverted in one of three directions – to Smart Works donation space, Global Fashion Exchanges’ Swap, or to White Rose’s customisation station.

The Good Clothes Show is an entirely new event that draws inevitable comparisons to the former Clothes Show Live, which ran for 20 years - until 2014 - and inspired many British youngsters to pursue a career in the industry.

Anyone wishing to attend a model casting will need to pre-register via The Good Clothes Show website so they can be allocated a time slot.