The Devil Wears Prada 2 drives consumer demand for vintage-inspired style

Luxury resale platform Fashionphile has recorded a surge in searches linked directly to brands, silhouettes and styling cues associated with the The Devil Wears Prada 2 film, showing how the movie has driven demand for vintage-inspired style.

In the 10 days following the movie's UK debut on 1 May, the platform recorded a 63% week-on-week increase in searches for Goyard messenger bags, a key style featured in the film that was sourced by the platform for the production.

Ben Gallagher, Head of UK at Fashionphile, told TheIndustry.fashion: "We’re already seeing the influence of the film in a really big way. Customers are shopping the world the film's costume designer, Molly Rogers, created almost in real time, from the iconic brands and styling cues to the return of bold glamour and recognisable luxury."

He added that there was a "huge wave of interest around vintage-inspired styles" tied to the film's characters, with searches for messenger bags increasing by 255% year-on-year, while sequins and embellishments, which feature heavily in the characters' wardrobes, saw searches jump by a staggering 351%.

Other well-known brands that appear prominently in the film are Valentino, with searches up 147% compared to last year, while Fendi bag searches were up 220% and Dior saw an increase of 130%.

Chanel has also seen a direct boost in consumer interest in vintage styles, with searches for necklaces up 153% and boots up 119%, compared to last year.

Gallagher added: "The response to both the film and Molly’s curated collection on Fashionphile has been immediate. It really speaks to how much fashion in film and pop culture still shapes what people want to wear and buy."

Fashionphile has also just announced that Cardi B, famous for her extensive collection of ultra-luxury handbags, will be its new global brand ambassador. She will be fronting the brand's biggest campaign to date, "Get Your Bag".

The Devil Wears Prada 2 premiere in London was well documented, with the key actors - Meryl Streep, Anne Hathaway and Emily Blunt - leading a night of method dressing inspired by the film’s famous fashion universe.

The film has also inspired a limited-edition capsule collection with Brazilian flip-flop brand Havaianas called ‘Puffed Family’, which the brand described as the first chapter of its new fashion-led era.