In Pictures: The Couture Club heads to Italy for SS26 campaign

The Couture Club introduces its spring/summer 2026 collection, building on its ongoing shift towards elevated design.

Spanning menswear and womenswear, the new collection embraces relaxed silhouettes with a more defined edge, shaped through texture and pattern construction, with a colour palette that draws on deep browns and greens, lifted by softer tones of ocean blue and salmon.

Within menswear, familiar shapes return but are reimagined for the warmer summer months. Twin sets remain central, and this season take cues from linen. They include the Hem Shoulder Padded Jacket and Barrel Trousers, alongside softer satin pieces such as the Brown Back Satin Shirt and matching trousers.

Pleated fabrics are used across shorts and polos to add structure. The brand's core T-shirts also return in new colourways, alongside a small run of relaxed, poolside pieces developed with Nao Pool Club in Marbella that will launch later in the season.

The brand has also introduced a new playful element to its swimwear range, unveiling a pair of water-reactive shorts that reveal the Couture Club logo once they get wet.

For womenswear, the collection leans into a more laid-back summer mood. Bikinis are introduced with a focus on texture, featuring ruching, pattern and clean lines throughout. Crochet accessories add a more expressive layer to the collection, while high-waisted cotton shorts with deep pleats and balloon trousers introduce a more sculpted silhouette.

The collection is accompanied by a campaign shot in the Italian hills, set around a modern villa where clean architectural lines meet a softer, sunlit landscape. It will launch tomorrow, 29 April.

Couture Club's Owner and Managing Director, Scott Shashua, will be speaking at TheIndustry.fashion Summit this October. With the theme 'Fashion [Un]Bound', the agenda-setting summit will examine how retailers can best exploit new technologies to drive both growth and efficiencies, and how they can respond to today’s consumers' changing behaviour and exacting expectations.