The British Fashion Council's show ROOMS returns to Paris Men’s Fashion Week

Partnering with trade show TRANOÏ MEN, the British Fashion Council’s (BFC) LONDON show ROOMS is returning to Paris Men’s Fashion Week.

The showroom will run from Thursday 19 – Sunday 22 January, highlighting 17 menswear designers at the iconic Garage Amelot in the district of Marais.

This continuing partnership allows emerging British designers the opportunity to showcase their brands and current designs to an esteemed audience of international press and fashion buyers.

The BFC launched LONDON show ROOMS in 2008, with the aim to take emerging talent to Paris during Paris Fashion Week to sell in a showroom. It provides an opportunity for British designers to promote themselves outside of London in a pop-up space that is part of the BFC's support and mentoring scheme. Since its launch, the showroom has also travelled to Hong Kong, Los Angeles, New York, and Sao Paulo.

Previously speaking on the partnership, Caroline Rush CBE, CEO British Fashion Council, commented: “We are excited to announce the... positioning of the British Fashion Council’s LONDON show ROOMS as a part of TRANOÏ WEEK, reinforcing our showroom’s place at the heart of Paris Fashion Week. This new partnership will see us working together to reach new audiences to the benefit of some of London’s most exciting emerging designer businesses.”

Designers taking part this season include: Abigail Ajobi, Adam Jones, Andrej Gronau, Carlota Barrera, Charlie Constantinou, Chloe Nardin, Derrick, Florian Wowretzko, Helen Kirkum, House of Jaffa, Jekeun, Laugesen, Loci, Lula Laora, Lyph, Miles George Daniel, and Toron.