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The Brand Group comes to Roksanda's rescue

Chloe Burney
16 May 2024

The Brand Group (TBG) has acquired luxury fashion label Roksanda. Roksanda Ilincic, who founded the label in 2005, will remain Creative Director.

The slowdown in luxury demand sandwiched with various debts incurred during the pandemic has seen luxury labels face hardships as of late. Before TBG came to Ilincic's rescue, she had filed a notice of intent to appoint an administrator, which is similar to Chapter 11 in the U.S.

In a statement, Ilincic described TBG as a "valued partner at a time when Roksanda had been exploring new ways of operating in the existing luxury climate."

TBG, the brand development and operating business, has offices in London and Hong Kong. It aims to grow "fashion and home brands on a global scale, with a proven track record of success across various disciplines."

According to the group's CEO and Co-founder, Damian Hopkins, the acquisition will secure the brand's future "while celebrating British luxury, and supporting the impact that British creativity can have on the global stage."

He added that he plans to showcase the brand globally "while maintaining loyal customers".

Roksanda Ilincic said that TBG’s "experience and intention to champion British creativity makes them natural partners, and will help Roksanda maintain its position as a British luxury brand, nurture its existing loyal customer base, and support growth via new audiences."


Roksanda Ilincic

Business has been tough for London's independent designers in recent months, leading to the collapse of Matches earlier this year not to mention the closing of Christopher Kane, Julien Macdonald and Nicholas Kirkwood's labels. As the COVID-filled skies cleared, the swift rise in interest rates made the designer business even harder and luxury spending slower.

Roksanda, established by Serbian-born designer Roksanda Ilincic in 2005, epitomizes modern elegance. Renowned for its distinctive use of bold colours, sculptural silhouettes, and architectural details, the brand bridges the gap between art and fashion. Not only is the label a fixture on the London Fashion Week schedule, but it is also on Selfridges, Mytheresa and Net-a-Porter's permanent rotation.

The Roksanda business will continue as usual under TBG.

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