TFG London opens first tri-brand outlet store in Northern Ireland

TFG London has opened its first tri-brand outlet store at Northern Ireland’s only premium designer outlet, The Boulevard in Banbridge, bringing Hobbs, Phase Eight and Whistles together under one roof.

The 3,851 sq ft store launched over the weekend and has been designed to maintain the distinct identity of each brand, while offering customers a single destination to shop a wide range of discounted fashion, footwear and accessories.

The opening further expands The Boulevard’s retail offering, which already includes brands such as Kate Spade, French Connection, Kurt Geiger, GUESS, Dune, M&S Outlet, Vila and Joules.

Situated just off the A1 motorway between Belfast and Dublin, The Boulevard aims to attract shoppers from across Northern Ireland and the Republic of Ireland, with the new store expected to benefit from high regional footfall as a first-to-market concept for TFG London.

TFG London entered the UK market in 2015 with the acquisition of Phase Eight and has since grown its portfolio to include Whistles, Hobbs, Inside Story and White Stuff.

Inside the new outlet, Phase Eight offers clothing spanning workwear, casualwear and occasionwear, including its dress collections and bridal range. Whistles presents contemporary, refined wardrobe staples designed for modern lifestyles, while Hobbs focuses on tailored, feminine styles covering both everyday wear and occasion pieces.

TFG London said: "Now that we are officially open at The Boulevard, we are excited to welcome both new and existing customers through our doors.

"We have no doubt that this will be the perfect location for our first tri-brand outlet, with The Boulevard’s continuous success and customer demographic aligning so seamlessly with our target market for Phase Eight, Hobbs, and Whistles."