TFG London opens biggest multi-brand flagship at Liverpool ONE
TFG London has opened a 12,000 sq ft flagship store on South John Street at Liverpool ONE – combining Hobbs, Whistles, Phase Eight and Inside Story – creating its largest ever multi-brand location.
The ‘four-in-one’ store "allows the distinct characters of each brand to stand out", covering everything from clothing fit for summer events, classic workwear, everyday staples and bridal looks.
The brightly lit space also features a luxury styling suite for event shoppers as well as a VIP bar.
Caraline Money, Global Retail Director of TFG London, said: "Hobbs, Phase Eight, Whistles and Inside Story have officially made their return to Liverpool, and we’ve done it in style.
"Liverpool ONE is the ideal home for us to bring together these brands under one roof in our biggest store yet, sporting prominent showcase units, high calibre company, and a vast, loyal customer base."
Rob Deacon, Director of Asset Management at Liverpool ONE – Landsec, added: "The opening of TFG London is another strong brand in a strong location, joining South John Street’s ‘best of the high street’ line-up and reinforcing the destination’s best-in-class reputation.
"2025 is all about providing even more unique reasons for people to visit the destination, and the opening of a leading group’s biggest-ever multi-brand flagship will be sure to do just that."
TFG London joins South John Street’s transformed range of stores, including the significantly upsized ZARA flagship which opened its 55% larger store late last year. Beauty brand Sephora is also set to join the line-up at Liverpool ONE later this week.
