Tesco’s Group Clothing Director to take stage at Spring Fair’s The Style Atelier
Spring Fair has announced its full content programme for its The Style Atelier stage at the next show taking place at the NEC Birmingham from 1-4 February 2026, with Beth Williams-Jones, Group Clothing Director at Tesco, set to be interviewed live.
‘Disrupting the Aisle: Why Tesco’s F&F Fashion Is Winning the Style Conversation’ will take place on Tuesday 3 February between 2.30 - 3.15pm, with no other than The Industry.fashion’s co-founder, CEO and Editor-in-Chief, Lauretta Roberts, fielding the questions.
In what is one of the most anticipated sessions of the programme, the talk will explore the evolution of Tesco’s F&F fashion brand - from fast-moving seasonal edits and standout viral moments to creative partnerships and culturally resonant campaigns.
Set within the newly reimagined Fashion at Spring Fair destination, The Style Atelier forms part of the show’s bold creative direction, ‘Retail Alchemists - Masters of the Mix’, which spotlights the people shaping the future of retail through originality, intelligence and imagination, hosted by renowned fashion commentator and former presenter of The Clothes Show, Caryn Franklin.
Returning multiple times across the show, ‘Live Fashion Campaign: The Shoot That Stops the Show’, will transform The Style Atelier into a fully immersive, fashion-in-motion experience. Led by fashion stylist Rebekah Roy and Paul Swaby, Director at Cult of Fashion, the stage “will become a live set where brand storytelling unfolds in real time”.
Other featured live campaigns on stage will include Nova of London (part one) at 3.30pm on Sunday 1 February, Lighthouse Clothing at 11.30am on Monday 2 February – followed by Luxtyle at 3.30pm. Then, on Tuesday 3 February, Soul Sita will take the stage at 11.30am, with Nova of London (part two) at 3.30pm.
Here' what else is on The Style Atelier programme across the four days:
Sunday 1 February
12:30 – 13:15: ‘The Future of Fashion’
The Style Atelier will open with an energising look ahead at the ideas, innovations and cultural shifts redefining the fashion landscape, as Tiffany Hill, founder of Trend Suite, sets the stage for four days of exploration, examining how creativity, identity and responsible design are shaping tomorrow’s retail environment. This forward-looking session will invite buyers and brands to consider what the future of fashion could, and should, look like as they prepare for the seasons ahead.
Monday 2 February
12:30 – 13:15: ‘From Lookbook to Basket: The Trends, The Edit, The Sale’
On day two, stylist Rebekah Roy will join Caryn Franklin to deconstruct how trends move from inspiration to sell-through. This live session will blend creative instinct with commercial strategy, showing how editorial vision becomes retailers’ most powerful tool. Expect spontaneous styling, expert analysis and practical takeaways on turning seasonal ideas into compelling edits that resonate with shoppers right now.
14:30 – 15:15: ‘Buyer in Focus: A Conversation with Anthropologie Europe’
Gill McCulloch, Buying Director at Anthropologie Europe, will join Caryn Franklin on The Style Atelier stage for an exclusive in conversation session. Drawing on her experience shaping one of fashion retail’s most distinctive global brands, McCulloch will share insight into the mindset of the modern buyer, how creativity and commerciality intersect, and what truly resonates with today’s conscious, design-led consumer.
Tuesday 3 February
12:30 - 13:15: ‘The New Fashion Economy: Ethics, Leadership & Change
Once again led by Caryn Franklin, this session will bring together Helena Mansell-Stopher, CEO of Products of Change, Tiffany Moore, owner of Renes Fashion, and Annabel Thomas, Chief Revenue Officer at ACS Clothing, for an “unflinching exploration” of what meaningful progress in fashion truly looks like. Rather than tweaking old systems, the discussion will confront the need for new models of leadership, ethical frameworks and creative accountability that can redefine fashion’s impact. Visitors will leave with a clearer understanding of the cultural, commercial and environmental forces reshaping the industry, and the role they can play in driving purposeful change.
Wednesday 4 February
As Spring Fair draws to a close, The Style Atelier with Caryn Franklin will remain a vibrant hub of trend-led discovery and industry dialogue. The final day will invite visitors to reflect on the ideas, insights and creative strategies explored throughout the programme, and to understand how these can be applied to the seasons ahead. It’s an opportunity for buyers and brands to consolidate their learnings, refine their direction for 2026, and leave with renewed inspiration and commercial confidence.
