Tesco reboots F&F online in digital fashion comeback
Tesco has today announced the relaunch of its F&F clothing ranges online through the supermarket’s website and via its Grocery and Clubcard app.
It will be the first time in seven years that Tesco has sold the F&F brand online directly, though it has been available through Next online.
The online offer will now include a curated selection of F&F women’s, men’s and kids’ clothing, footwear and accessories, as well as its F&F Edit, Sports and F&F Active athleisure lines. It will also feature exclusive collaborations and school uniforms.
Tesco Group Managing Director of Home and Clothing, Katja Ahola Klamkin, who was appointed in February 2025, said: "We are thrilled to bring F&F clothing to Tesco.com and our Grocery and Clubcard App.
"We know our customers love the quality, affordability and style of F&F and this will make it even easier and more convenient to shop the ranges they know and love."
A delivery fee of £3.99 applies on all orders, but customers can upgrade to express delivery on any order for £5.50.
Items can also be returned within 30 days via the ‘My Orders’ section on the Tesco website or on the Grocery and Clubcard app. There is the option to choose whether to return the item via courier (£2.50) or in larger stores for free.
The move to relaunch F&F online, which Tesco first hinted at being in its plans in October 2024, follows the recent launch of Tesco Marketplace, which allows customers to shop for thousands of products from trusted partners.
Tesco first launched F&F as Florence & Fred in 2001 in its UK and Ireland supermarkets.
