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Ted Baker unveils new website to drive global growth

Sophie Smith
09 March 2022

Ted Baker has partnered with BigCommerce and unveiled a new ecommerce site, hoping to drive more impactful and relevant shopping experiences for its customers in the UK and internationally.

Built on BigCommerce’s multi-storefront headless solution, Ted Baker will manage its global online presence from a single store and streamline day-to-day back-end employee operations whilst offering "modern and frictionless" customer experiences.

The brand's 12 regional storefronts will be fully localised to enable the luxury fashion retailer to meet the needs of its expanding customer base around the world. Consumers can browse the website in their preferred language such as English, French, German and Spanish and make purchases using their preferred currency including pounds, dollars and euros.

BigCommerce’s in-built integrations to Klarna, Adyen, PayPal and Avalara also provides the brand with a global payment and tax service.

Leon Shepherd, Chief Information Officer of Ted Baker, said: “Central to Ted Baker’s future-looking growth strategy is adopting a digital-first approach that supports our endeavour to offer a premier shopping experience for our customers and build brand awareness beyond Europe. With its scalable yet robust platform, BigCommerce and its supporting partners created a custom-made solution that simplifies backend complexities, showcases our high-end product offering and enhances the customer journey as we continue to expand into new markets.”

Jim Herbert, SVP and General Manager EMEA at BigCommerce said: “We are pleased to be working with one of the UK’s world-renowned fashion and lifestyle brands as it digitally transforms its business to drive growth and improve its competitiveness. BigCommerce’s headless multi-storefront solution, consumed through enterprise grade APIs and partner solutions, enables Ted Baker to deliver rich product and customer experiences to bolster online sales.”

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