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Ted Baker signs new UK franchise agreement with Aldrich Group

Tom Bottomley
10 March 2022

Ted Baker has signed a new UK agreement with franchise company Aldrich Group, which will see it open a minimum of 30 stores over the next 10 years - at the rate of three per year - creating “unique in-store experiences”.

Aldrich Group is an established UK franchise company which operates a number of multi-brand stores under the Robert Goddard name, and is the franchise partner of Superdry.

Helen Costello, Ted Baker Group Commercial and Business Development Director, said: “Their experience in operating designer stores means that they are particularly well placed to fully realise the growth opportunity in stores. This partnership is consistent with our capital light approach to growth and further supports our global lifestyle brand.”

Oliver Tookman, CEO at Aldrich Group, commented: “Ted Baker is an iconic, British brand, which complements our existing portfolio of premium franchise and own brand stores.

“We plan to open a minimum of 30 stores across the UK for Ted Baker over the next 10 years by working in close collaboration with the brand, ensuring the customer transition between own brand and franchise stores is entirely seamless.

“This is a significant opportunity for Ted Baker to increase its customer touchpoints across the UK, by partnering with an experienced, premium fashion retailer, enabling the brand to focus on their product innovation, ecommerce and international growth.”

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