Ted Baker partners with Creative Mentor Network for digital pop-up store
The merchandise collection will use an exclusive print with the slogan ‘Nice To See You, To See You Nice’, designed in partnership with London-based design, illustration and animation group Rude Studio in June this year to celebrate the re-opening of the brand’s standalone stores in key locations.
Unisex t-shirts in 100% sustainably sourced cotton, and verified by the Better Cotton Initiative, will retail at £35, with mugs also available at £7 and poster prints at £15.
100% profits from all sales will go to the Creative Mentor Network, who aim to make the creative industries more inclusive by supporting young people from lower socio-economic backgrounds on their career journeys.
The network offers mentoring programmes to help its members better understand the roles available to them, as well as a talent finding service to match people to vacancies within the industry.
Customers in the UK & EU will be able to purchase the collection from 22 September.
To support the charity partnership, the brand will use its platform to share success stories of individuals within the Creative Mentor Network, in addition to collaborating with key voices for change in the creative industries via social media to address challenges in their arena.
Ted’s Bazaar launched in April 2020 with the aim of providing long-term support to communities, by encouraging customers to make a difference through ‘stylish acts of kindness’.
In a statement, the company said: “Now more than ever, we need to support local. But we’re also committed to providing long-term support too. That’s why Ted’s Bazaar will stay open beyond the current coronavirus pandemic, to continue to raise funds for other important causes, with regular product drops dedicated to different charities.”
Earlier this month, Ted Baker announced the launch of its Autumn Winter 2020 brand campaign for men and women.