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Ted Baker launches reusable face coverings using surplus cottons

Sadiyah Ismailjee
20 July 2020

Ted Baker has launched a collection of reusable face coverings for adults, promoting the message ‘Please Stay Safe But Don’t Be Ordinary’.

The launch of the new masks follows the UK government's new legislation making the use of face masks mandatory in stores and on public transport in England from 24th July.

The new face coverings have been designed using two breathable layers of 100% cotton and machine-washable fabric with elasticated ear straps.

The face masks have also been created from surplus cottons from previous Ted Baker collections. The brand is using the initiative to help divert stock fabric from going to landfills.

The new face covering collection is available in a variety of reversible print combinations in a number of colours, geometric patterns and signature floral designs.

Every unit will be sold in a reusable protective pouch printed with the ‘Please Stay Safe But Don’t Be Ordinary’ slogan.

The masks are available to purchase in stores and online in the UK, Europe and North America and will retail for £10 per unit.

This project forms part of Ted Baker’s wider response to the coronavirus pandemic which has included the launch of Ted’s Bazaar – a digital pop-up shop encouraging customers to make a difference through ‘stylish acts of kindness’, with 100% of profits from each collection going to a rotation of community-based charities.

Additional initiatives from the brand have included donations of clothing samples and body care products to NHS hospital staff and brand campaigns at a creative level using the messages ‘Stay Home with Ted’ and ‘Staycation’.

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