Ted Baker launches "It’s Good To Be Back" reopening campaign

Ted Baker has launched a new brand campaign to mark the reopening of some of its most important UK stores from today, 15 June, 2020.

Rude Studio, a London-based design, illustration and animation studio, has created three bespoke artworks for the campaign, using the slogans "It’s Good To Be Back", "Nice To See You, To See You Nice" and "Long Time No See".

The aim is to share positive messages with Ted Baker customers as they begin to return to stores, and to communicate the health and safety and social distancing policies in an impactful and fun way.

The artworks have been rolled out across Ted Baker store windows in six key locations today, which are London’s Regent Street, Liverpool ONE, Manchester Shambles, Bluewater in Kent, Brompton Road in London and the Bullring shopping centre in Birmingham.

Thirty-one of Ted Baker’s standalone stores are expected to open in two phases across 15 and 21 June, 2020, along with several additional outlet locations and wholesale concessions.

Having already reopened most of its locations across Europe, and a handful of its international stores, Ted Baker is using the best practices it has gained from opening in those markets for its UK reopening strategy.