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Ted Baker launches experiential pop-up at London's Old Street station

Lauretta Roberts
28 March 2018

Ted Baker has launched a pop-up at London's Old Street station to mark the launch of its new Colour By Numbers collection.

The store, which runs until 4 May, features clothing displayed on "translucent opalescent panels laid out in a graphic zigzag pattern", reminiscent of an art gallery.

Colour By Numbers features unstructured pin-striped suiting, sporty knitted dresses and tops and a quirky fly fish print among other items. It is also available on the Ted Baker website.

As well as shopping the collection, customers can take part in a number of experiences for the pop-up's five-week run such as yoga on Wednesdays with ChromaYoga, which specialises in combining light and colour therapy techniques, as well as walk-in nail appointments on Thursdays. 


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