Ted Baker kicks off AW21 season with immersive digital-first series of music performances
Kicking off Autumn/Winter 2021, Ted Baker has announced a collaboration with Eleven Studio to present an immersive, digital-first series of performances by musicians as part of new Street Party Sessions.
Featuring British music artists including Jungle, Joy Crookes, Little Simz, Bastille and Alicai Harley, the performances form part of a wider initiative to celebrate the long-awaited return of live music and events.
Championing British culture and heritage, Ted Baker brings people back together through music and fashion; showcasing its new Autumn Winter 2021 collections across a diverse cast of musicians and performers.
Filmed at London’s Printworks, Street Party Sessions reimagines the excitement of the stage under spotlight and features two-song sessions from each artist, presenting a unique and unexpected interpretation of the classic street party.
- 30 September - Jungle: Sunrise Club
- 7 October - Joy Crookes: Beats in Bloom
- 14 October – Little Simz: Breaking Waves
- 21 October - Bastille: Multi-story Mix
- 28 October – Alicai Harley: Good Vibes Only
With a team of visionaries behind the scenes, the series is brought to life by Director Edie Amos, Director of Photography Natasha Duursma, Stylist Harry Lambert, Makeup Artist Andrew Gallimore and Hair Stylist Lyndell Mansfield.
Central to Street Party Sessions is the brand’s partnership with gender equality initiative Keychange, and support for underrepresented UK artists and innovators. Through sponsoring the Keychange programme, Ted Baker champions emerging women and gender minority artists and innovators from Keychange's talent development programme, offering store space for live shows and allowing upcoming talent to share their stories with new, wider audiences.
The series will be broadcast across the brand’s digital channels over five consecutive weeks starting Thursday 30 September 2021, forming part of a wider brand innovation strategy across TikTok, YouTube and Animal Crossing.
