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Ted Baker appoints former Hobbs CEO Meg Lustman as Non-Executive Director

Tom Bottomley
04 August 2021

Ted Baker has announced the appointment of former Hobbs CEO Meg Lustman, along with Fumbi Chima, as Non-Executive Directors with immediate effect.

Lustman has more than 35 years of experience in the retail industry, having led the transformation and growth of some of the UK high street’s best known brands. She currently supports CEOs and senior leaders in an advisory capacity and serves as Vice Chair at Glasgow Caledonian University.

Chima is currently Executive Vice President and Chief Information Officer at BECU, the US-based credit union, having previously held similar roles at adidas, Fox Network Group, Burberry, Walmart Asia’s operations and American Express.

John Barton, Chairman of Ted Baker, said: “I'm delighted to welcome Fumbi and Meg to the group board. They bring new experience and skill sets to the group at an exciting time for Ted Baker. We are one year into the transformation plan and, even despite the impact of Covid-19 over the course of the last year, our business is in a much stronger place than it was.”

Lustman commented: “Ted Baker is a unique brand and I'm pleased by the opportunity to support the board and senior management team to fully realise its potential. While still early in its transformational journey, the brand is regaining confidence and I'm excited to see the customer reaction to the strengthening proposition.”

Chima added: “As Ted Baker continues to make progress with its transformation plan, I look forward to being able to harness my digital transformation experience to be able to further support the group moving forward.”


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