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Ted Baker announces new international licence deals

Tom Bottomley
11 March 2021

Ted Baker has today announced new territory licence deals for Indonesia, the Middle East and North Africa (MENA) to “enhance digital and asset light growth.”

The new 10-year retail licence agreement with MAP in Indonesia will see an ambitious Ted Baker store and concession opening plan. MAP is the leading lifestyle retailer in Indonesia with over 2,600 retail stores and a portfolio of over 150 of the world's leading brands.

Additionally, a 10-year extension of the current agreement with Al-Futtaim Group for MENA includes retail, wholesale and e-commerce rights. It will be Ted Baker’s first full omni-channel territory operated by a licence partner.

Licence partnerships are a key component of Ted Baker's three-year transformation plan which is designed to deliver a more profitable, more cash generative and higher return on capital employed business.

Following these new licence agreements, Ted Baker will have 17 retail licence partners and 20 product licence partners globally.

Helen Costello, Group Commercial and Business Development Director at Ted Baker, commented: “We are delighted to be signing these agreements with Al-Futtaim and MAP. Having worked with the Al-Futtaim team for many years, we know they have an excellent understanding of Ted Baker and our customers. Al-Futtaim's experience also means that they are particularly well placed to fully realise the significant growth potential from the accelerating consumer shift to online channels in the region.

"MAP is the leading retail expert in Indonesia, and they have the right team and experience in place to build on the strong foundations that are already in place. It is a testament to the strength of our brand that we continue to partner with the leading experts in their relevant categories across the world.”

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