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Ted Baker adds Klarna payment options

Tom Shearsmith
06 August 2020

Ted Baker has added Klarna’s Pay in 30 days and Instalments products to its online checkout in the UK.

Offering more ways to pay, the ‘Shop Now, Pay Later’ experience will allow customers to pay up to 30 days after the delivery of their order, whilst Instalments will split purchases into three equal payments scheduled automatically.

The first payment is made at point of purchase via debit or credit card, with the final two payments being taken at 30 days, followed by 60 days after their respective purchase.

Following the UK, Ted Baker will also launch Klarna on their US website from late August, with the brand will looking to expand to additional EU and international markets at a later date.

Luke Griffiths, Vice President at Klarna, said: "We are delighted to partner with Ted Baker to offer customers flexible payment methods. Now more than ever, customers are looking for the ability to bring the in-store experience into their homes; by offering customers Klarna’s payment methods, Ted Baker is empowering customers to try before they buy, demonstrating their commitment to the best-in-class eCommerce experience."

Yesterday, Klarna announced a new feature to allow customers to create, share and follow shoppable Wish lists on the Klarna app.

Users can also follow and share Wish lists curated by brands, influencers, Klarna’s shopping experts and others to discover new products.

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