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Tech entrepreneur launches Add to Cart to transform online sales opportunities for independents

Jeremy Lim
06 October 2021

British tech entrepreneur Tej Randeva has launched Add to Cart, a new shopping platform aimed at transforming online sales opportunities for small and independent businesses.

Randeva, who is based in Cardiff, has committed £250,000 of his own money into setting up the new platform, which he claims will shake up the e-commerce market and make independent retailers more competitive against online giants such as Amazon and eBay.

“It is time for us to look out for small businesses after so many were hit so badly by COVID over the last couple of years, including my own online hire services site," he said.

“Independent online business owners struggle to generate orders online in such a competitive, vast and fast-moving industry. Many are experts at their trade, but don’t know how to manage their own online marketing and drive traffic to their sites.

"I decided to use my tech background and my online software development team to create something that would help these small businesses to thrive without having the crippling upfront costs associated with online marketing campaigns or any other barriers to their success."

Randeva explained that small business owners can register on the Add to Cart platform for free, which allows them to sync their online shops, with existing platforms such as Shopify, with the Add to Cart system.

Registered business owners will be able to benefit from Add to Cart’s online presence and social media marketing campaigning and will be charged 10% of every sale. The company, who already has more than 100 businesses registered and 80,000 products listed on its site added that registered businesses will be ranking on major search engines such as Google and Bing within 24 hours.

Randeva, who also runs the UK-based price comparison site,, added: “Not only are our members getting all of their online marketing support up front and free of charge, we also make sure they have access to the data from their customers, so they can grow their own marketing campaigns and continue to communicate with customers in the long term.”

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