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Team GB unveils official British formalwear for Tokyo Olympic Games

Tom Shearsmith
01 June 2021

British Olympians Elinor Barker, Dan Bibby and Mahama Cho have revealed Team GB’s official formalwear for the first time during a launch event at uniform company Simon Jersey's Manchester headquarters, ahead of the delayed Summer Games, which open on 23 July.

As the official formalwear supplier to Team GB for the third consecutive Olympic Games, Simon Jersey’s specially designed suits will be worn by athletes, coaches and staff at all formal engagements.

Simon Jersey provides workwear across all industries in the UK, from beauty to healthcare, business and hospitality. Founded in 1971, the company manufactures more than 2 million garments under the Simon Jersey brand every year.

Blending a modern style with sleek cuts to flatter an athletic physique, the bespoke formalwear, embroidered with the iconic Team GB logo, is made with smooth, comfortable fabric and a water-repellent Teflon finish.

To ensure the suits are a perfect fit, Simon Jersey will welcome Team GB to Kitting Out, where a pop-up tailor’s shop will be staged at Birmingham NEC in June. Planned to precision, with strict COVID-19 government guidelines in place, the fortnight-long fitting event will allow up to 1,000 athletes, coaches and staff to be kitted out with their official suits, ready for the Tokyo Olympic Games.

Speaking on the preparations for kitting out Team GB for the Tokyo Olympics, Simon Jersey Managing Director, Matthew Stead, said: “Dressing Team GB is a real privilege and it’s down to us to make sure our Olympic athletes look and feel their best during formal engagements. Our team is highly experienced in working alongside Team GB and formalwear for the Tokyo Olympics has been specially designed with athletic body shapes in mind, delivering both comfort and style in equal measures.

Our preparations for the postponed Olympic Games began in 2019 and with the challenge of a significantly extended time frame between our first sizing sessions and final fittings, we’re going to great lengths to make sure each and every suit is a perfect fit. We’re incredibly excited about seeing Team GB suited and booted in Simon Jersey formalwear to enhance their winning reputation. I’m sure they will do us proud, and we’ll be cheering them on every step of the way.”

British Olympic Association CEO, Andy Anson, added: “Simon Jersey have been a valued partner of Team GB over a long period of time, providing the formalwear for three Olympic or Olympic Winter Games. Each suit, designed for our athletes has provided a great, classy look and this one is no different, catering for the wide variety of athletes within Team GB. Today’s launch and the various team announcements taking place at the moment, continue to build the anticipation and excitement for the start of the Games, which is just under two months away.”

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