TALA stretches retail reach to Westfield London for second store
Digitally-native British activewear brand TALA is set to open a new UK store at Westfield London (White City) this autumn, hot on the heels of opening its first-ever store on London’s Carnaby Street in May.
The new 1,900 sq ft single-level store marks another major milestone in TALA’s transformation from a “leading e-commerce disruptor into a global omnichannel brand”.
Like at the Carnaby Street store, customers can expect an impactful signature leggings wall at Westfield London, as well as easy-to-shop accessory fixtures and dedicated areas showcasing TALA’s quality products - ranging from outerwear to cult favourite activewear and loungewear collections, such as ‘DayFlex’ and ‘365’.
TALA CEO, Morgan Fowles, said: “Our Carnaby Street flagship has exceeded all of our expectations. Retail works for TALA - it’s become one of our highest converting and most brand enhancing channels.
“Westfield London gives us the opportunity to build on our momentum with key points of difference - access to a different customer, shopping in a different context, as well as the flexibility to test new formats.
“It’s a strategic move that sets us up for future expansion, both across the UK and in international markets, but crucially will exist to serve our customers, current and future.”
TALA founder, Grace Beverley, added: “Our community response to our first store has been incredible, both from our loyal customer base who have been on this journey with us, and with so many new customers discovering TALA for the first time.
“Physical retail is more than just a sales channel for us - it’s a way for people to experience TALA in a tangible, memorable way. Opening at Westfield London is a dream, and to do so just months after our flagship opening makes this moment even more exciting.”
As well as standalone London retail stores, TALA has established a strong wholesale and shop-in-shop presence with partners including Selfridges, Anthropologie, END, Ounass and ASOS, across the UK, the Middle East and Europe, while also continuing to build a loyal customer base in the US through e-commerce.
