TALA reports revenue growth as it ramps up investment in store rollout

TALA, the activewear brand founded by content creator Grace Beverly, has reported a 19% increase in revenue to £19.8 million for the year ended 31 March 2025, as the business accelerates wholesale expansion and prepares to scale its physical retail footprint.

The brand, which is sold DTC as well as via retail partnerships with ASOS and Selfridges, recorded turnover of £19.8 million, up from £16.8 million the previous year. Gross margin sat at 58%, while the operating result swung to a loss of £1.9 million, compared with a £104,000 profit in the prior year, reflecting continued investment.

During the year, TALA completed a £4.6 million Series B fundraising at the parent company level and transitioned to a new third-party logistics provider. Social media growth continued to play a key role in brand momentum, with follower numbers across Instagram and TikTok increasing by more than 115,000.

Wholesale emerged as a standout growth driver, performing eight times higher than the previous year following the onboarding of new partners. The company said it plans to build on this channel in the next financial year alongside continued DTC growth in the UK and internationally.

TALA also took its first step into bricks-and-mortar, signing the lease on its debut London store, which opened in Carnaby Street in May 2025 after the year-end. This was followed by a second store opening in Westfield in November 2025. The brand plans to open additional stores over the next three years, aligning physical retail expansion with its online growth strategy.

In contrast, the company scaled back its US operations amid rising import tariffs, reducing advertising spend in the market. While US revenues still increased 18% year on year, performance fell short of budget. Management said the full impact of higher duties is expected to be felt in 2025/26, with steps already underway to mitigate additional costs.

Looking ahead, TALA said it will continue investing in store openings, product development and digital marketing. The business also highlighted ongoing risks around market competition, supply chain disruption, consumer spending pressures and geopolitical uncertainty, particularly in relation to US trade conditions.

Read TheIndustry.fashion's exclusive Interview with TALA's CEO to learn more here.