TALA makes Chelsea debut with pop-up at Anthropologie

TALA is making waves in the world of activewear once again - this time with a four-week pop-up at Anthropologie's King’s Road Gallery as it sets out to expand its physical store presence.

The pop-up, which runs for four weeks until 8 May, marks the first time TALA’s activewear is available to shop in person in Chelsea. Before this, it was exclusively sold at Selfridges on Oxford Street. The new retail space showcases a curated selection of TALA’s best-selling collections from DayFlex to 365 and SkinLuxe.

Shoppers line-up on opening day

TALA’s CEO, Morgan Fowles, said: "We’re thrilled to be partnering with Anthropologie to bring TALA to the King's Road and London's Chelsea.

"Anthropologie is a retail partner that truly aligns with our ethos of thoughtful design, creativity, and community. With the King’s Road as such a key London destination, this collaboration feels like the perfect opportunity for our customers to discover TALA in a space so beautifully curated by Anthropologie."

Founded in 2019 by influencer Grace Beverly, TALA's mission is to create "sustainable and high-performance activewear, without the hefty price tag".

The partnership with Anthropologie is just the latest in a series of developments for the growing brand. Following a successful £5 million funding round with investors including Pembroke VCT, Venrex, and Active Partners, TALA is ramping up its expansion plans.

In February, TALA announced it is bringing its cult-favourite activewear and leisurewear to brick-and-mortar retail for the first time, opening up shop on London's famous Carnaby Street.

Beverly took to LinkedIn to make the store opening announcement, writing: "I can’t believe I’m actually writing this, but after nearly 6 years of TALA, and 2 years of pitching & planning, I can finally tell you that we’re opening our first ever TALA store, our Flagship on Carnaby Street in Central London."