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TAG Heuer opens Harrods boutique

Camilla Rydzek
17 February 2022

Swiss luxury watchmaker TAG Heuer has opened a boutique in the Harrods Fine Watches room.

The boutique is spread over 320 sq ft and features contemporary design notes to echo the "modern spirit" of Tag Heuer, the brand said.

The new space builds on TAG Heuer's 20 year partnership with Harrods and will feature heritage timepieces such as the Autavia, special editions, and the TAG Heuer Connected Calibre E4, which will be available from 10th March. In support of the launch the boutique will also offer specialist TAG Heuer Connected Calibre E4 services.

Tag Heuer Harrods boutique

Rob Diver, Managing Director of TAG Heuer UK and Ireland said: “We have enjoyed an incredibly strong relationship with Harrods for many years, and together we have taken this step to showcase the best of TAG Heuer in a beautiful new boutique in an unparalleled environment. We look forward to working closer with Harrods and delivering an immersive experience for Harrods and TAG Heuer’s customers.”

Beth Hannaway, Head of Fine Watches & Jewellery at Harrods commented: “Harrods and TAG Heuer have built an excellent relationship over the past 20 years, working from a shared passion of quality and craftsmanship. We’re excited to now launch the latest chapter in this partnership with a newly expanded corner, creating an interactive world of TAG Heuer, celebrating the rich history of the brand and embracing the very latest innovations. From the iconic Monaco to the latest Connected launches, via the exciting Porsche partnership, TAG Heuer at Harrods will be a real destination for our watch lovers.”

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