Follow us

Menu
PARTNER WITH USFREE NEWSLETTER
VISIT TheIndustry.beauty

Swedish eyewear brand Chimi collaborates with Rotate for 70s glamour collection

Camilla Rydzek
16 March 2026

Swedish minimalist eyewear brand Chimi has joined forces with Copenhagen-based partywear brand Rotate for a limited-edition eyewear capsule that channels 70s glamour, featuring sculptural frames with sleek, glossy surfaces.

The sunglasses were first seen on the Rotate spring/summer 2026 runway during Copenhagen Fashion Week.

The capsule reinterprets Chimi's familiar shapes through Rotate's lens of glamour, combining a retro spirit with modern execution.

The capsule features 11 styles, including a graphic cat-eye style, metal aviator frames, squared-angled frames, a rectangular oval frame, a rimless square silhouette and a pilot aviator style - all available in multiple colourways.

"Sunglasses are the easiest way to transform a look," said Jeanette and Thora, co-founders and Creative Directors of Rotate. "They add confidence, glamour and a sense of character in a second. With this collection we focused on bold silhouettes that feel strong but effortless to wear."

The Chimi design team added: "We wanted to explore what would happen when Copenhagen ’party’ glamour borrows a pair of seriously good sunglasses. Bold, playful and just a little dramatic - made for late nights and bright mornings. For us at Chimi, it’s about confidence, clarity and a little extra attitude."

All frames are handcrafted in acetate and lightweight metal, while the lenses feature 100% UVA and UVB protection. The capsule collection is available at both Rotate and Chimi online, and in selected retailers worldwide, with prices ranging from £165–£270.

Last summer, Chimi and Stockholm-based skincare brand Narcyss came together for a skincare-eyewear collaboration to offer its audience "full facial protection" - including sunglasses and SPF products.

Read More

Warning: Undefined variable $category in /home/664330.cloudwaysapps.com/zpdfebemkz/public_html/wp-content/plugins/oxygen/component-framework/components/classes/code-block.class.php(133) : eval()'d code on line 6
Fashion
Inditex to up Trafford Centre footprint with Bershka opening and upsizes for ZARA and Pull&Bear
Tom Bottomley
4 April 2025

Warning: Undefined variable $category in /home/664330.cloudwaysapps.com/zpdfebemkz/public_html/wp-content/plugins/oxygen/component-framework/components/classes/code-block.class.php(133) : eval()'d code on line 6
Brands & Designers
The Independents Survey
Antony Hawman
5 June 2020

Warning: Undefined variable $category in /home/664330.cloudwaysapps.com/zpdfebemkz/public_html/wp-content/plugins/oxygen/component-framework/components/classes/code-block.class.php(133) : eval()'d code on line 6
Retail & Etail
Apparel Brands acquires Hype with plans to create 'products for every family member'
Chloe Burney
12 November 2024
1 2 3 6,140
Free NewsletterVISIT TheIndustry.beauty
cross