Sweaty Betty to make Northern Ireland debut at Victoria Square

Activewear and lifestyle brand Sweaty Betty has signed for a 2,056 sq ft store on the lower ground floor of the Victoria Square shopping centre in Belfast.

Set to open in late October 2022, it will mark Sweaty Betty’s first retail presence in Northern Ireland, and the store will carry the brand’s extensive range of leggings, outerwear, underwear and accessories.

Sweaty Betty’s SVP of Global Retail, Caroline Scott, said: “As we continue to grow on an international level, it’s exciting to open our debut store within Northern Ireland, a key location for the business.

“Belfast provides us with a brand new audience to encourage and empower women through fitness and beyond, and we are looking forward to working with the team at Victoria Square on making this location a real success story for Belfast and the Northern Ireland community.”

Russell Banham, UK Head at asset management company, Commerz Real, added: “Internationally renowned, Sweaty Betty provides another fantastic activewear and lifestyle option for women within Victoria Square as we look to expand this area of our retail mix.

“We continue to be the destination of choice when it comes to delivering brand debuts in Northern Ireland. It highlights the vast opportunity within the city of Belfast as well as our ability to attract global names within retail.”

Abercrombie & Fitch-owned lingerie and loungewear brand Gilly Hicks is also due to make it’s Northern Ireland debut later this month with a store at Victoria Square.