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Swarovski names Alexis Nasard as the family-owned company’s first external CEO

Tom Bottomley
14 June 2022

Luxury Swiss crystal company Swarovski has named Alexis Nasard as its first CEO to come from outside the Swarovski family in the brand’s 127-year history, effective as of 4 July 2022.

In November last year, Swarovski announced the appointment of its first five independent Directors ever to come from outside of the family, to sit alongside three family members of the fifth generation.

The change in leadership is a further step in the transition of Swarovski from a “family-managed to a family-owned company”.

With over 30 years experience in fast moving consumer goods and consumer packaged goods (FMCG CPG) and in fashion and retail, Nasard spent 17 years at Proctor & Gamble, six years at Heineken, and five years at Bata.

More recently, from December 2020 to June 2021, he has been CEO of leading data, insights and consulting company Kantar, and was a member of the board of advisors at Salvatore Ferragamo from January 2020 to July 2021. He has also been a senior business advisor for McKinsey & Company from January 2022 to present.

Luisa Delgado, Chair of the Board of Directors of Swarovski, said: “With the appointment of Swarovski’s first external CEO, we are taking an important further step in establishing a sustainable governance model.

“With Alexis Nasard as the new CEO, we are very pleased to have been able to select a highly experienced and transformational leadership personality who is capable of leading Swarovski in the affirmation of its iconic luxury heritage and through its business transformation.”

Nasard commented: “I am excited to be joining Swarovski and look forward to the challenge of leading the initiated Swarovski brand elevation and business transformation that starts to be visible in the market. Swarovski fascinates me as a luxury brand, a cultural icon, and as a fully integrated business model, with its unique positioning in the world of jewellery, design, fashion, stage and screen.”

Michele Molon, Swarovski’s interim leader for the past nine months of the leadership transition, has been appointed to the newly established key position of Chief Commercial Officer.

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