Swarovski hires first ever company-wide Creative Director

Swarovski has appointed Giovanna Battaglia Engelbert as its first ever company-wide Creative Director.

The Italian fashion editor landed the high-profile position at Swarovski as the company continues its plans to transform and reinvent itself for the modern consumer, under a plan to ensure “one common vision, one strategy and one organisation”.

Going forward, she will oversee the full creative direction of the company and reimagine the product portfolio across all divisions.

The first products designed by Giovanna Battaglia Engelbert will be showcased in the Spring/Summer 2021 collection. 

Engelbert said on an Instagram post: "I am thrilled to be leading the creative vision of a cultural powerhouse like Swarovski in the future."

Swarovski Chief Executive, Robert Buchbauer, said in a statement: “Our 125-year history is witness to the power of our company to transform and reinvent itself, and I am pleased to welcome a brilliant creative mind and strong female leader like Giovanna to our company.

"With her remarkable track record in the industry and compelling point of view, she will explore new frontiers and become a vital part in writing the next chapter of our success story.”