SWAROVSKI CRYSTALLIZED™ and Helena Christensen’s Unsigned Model Search

Stars of the red carpet and fashion celebrated The Industry’s venue partner, SWAROVSKI CRYSTALLIZED™ and Helena Christensen’s Unsigned Model Search.

Winners of the competition, Freya McHugh and Reece Sanders, wore exclusive SWAROVSKI CRYSTALIZED™ pieces as they mingled with guests at the SWAROVSKI CRYSTALLIZED™ concept store on Great Marlborough Street in London. Members of The Industry in attendance included Stine Brogaard, marketing operations manager of SWAROVSKI CRYSTALIZED™; Harold Tillman, Chairman of the British Fashion Council; Selma Day, editor of Mayfair Times and Courtney Blackman, MD of The Industry.

The SWAROVSKI CRYSTALLIZED™ S/S 2012 advertising campaign featuring Freya and Reece, was shot by Christensen in her capacity as photographer. The campaign will be feature in the UK, the US, China and Austria throughout the spring/summer 2012 season.