Sustainable brand Bottletop launches interactive pop-up on Regent Street

British luxury sustainable label Bottletop has launched an interactive "Clean Power" pop-up on London's Regent Street, taking residence until January 2022.

Inspired by the UN Deputy Secretary General Amina J Mohammed's 17 Global Goals, the label conceived #TOGETHERBAND, a campaign which aims to address the goals which include clean water and sanitation, gender equality, protection of life below water and an end to poverty and hunger.

Located at 127-131 Regent Street, the pop-up store marks its new "Clean Power" campaign, which highlights "the vital importance of renewable energy and build a cleaner, greener future for all".

The store features artwork and flags by London-based artist Morag Myerscough as well as a sustainable collection of exclusive bands, recycled tees and plant-based compostable phone cases. This includes four T-shirts designed by Myerscough bearing the slogans, "Sun", "Sea", "Air" and "Clean Power".

The collection of bands comes in colour-coded Mini, Classic and Edition versions, each one themed around one of the 17 UN Global Goals set out in 2017. Made with 100% Parley Ocean Plastic rope and featuring a clasp made from decommissioned illegal firearms and plated with precious metals, the bands also support artisan employment in Nepal. 

Oliver Wayman, Co-Founder of Bottletop, said: "We want this campaign to showcase groundbreaking solutions that offer real change for the planet and enable everyone to feel actively involved in creating a climate positive future.

"Morag’s feel-good, vibrant work can help inspire and our innovative partnership with Ripple offers households and businesses an affordable way to help build a new wind farm and provide clean low-cost electricity directly to them, giving renewable energy a long-term future."

Over the next few months, the store will host a series of talks from experts and campaigners, which addresses UN Sustainable Development Goal 7: Affordable and Clean Energy.