Sustainability ranks higher than fashion trends for UK consumers (WIP for Monday)

UK consumers value sustainability more than keeping up with current fashion trends, according to a survey by Fashion Revolution.

Data from the survey of 5,000 people, aged 16-75, in the five largest European markets, including the United Kingdom revealed that xxx % of consumers value sustainability, compared to 4% only wearing clothes that match current trends.

In total, 69% of those surveyed wanted to know how their clothes were manufactured, 10% higher than the results for the survey in 2018.

Sustainability certifications (78%) and ethical certifications (75%) also ranked highly among UK consumers, slightly behind Italy xxx.

Fashion Revolution Global Policy Director, Sarah Ditty, told TheIndustry.fashion: "xx"

The survey was conducted as part of a study in the ‘Trade Fair, Live Fair’ project running from 2017 to 2020, funded by the European Commission.