Sustainability is key issue for department store fashion buyers

Sustainability matters, but does it sell? A report commissioned by the governing body of the Italian fashion industry explored the question with buyers from over 80 department stores spanning 25 countries and the results indicate that the future looks bright.

Unveiled on Tuesday at the Camera Nazionale della Moda Italiana’s third International Roundtable on Sustainability in Milan, which was headed by chairman Carlo Capasa, the report overwhelmingly found that sustainability has become an essential consideration for stores when it comes to deciding the brands they stock.

Read the full article on The Guardian.