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Susie Mulder appointed Global Brand President of Timberland

Tom Shearsmith
04 March 2021

VF Corporation has today announced the appointment of Susie Mulder as Global Brand President for Timberland.

Mulder is due to begin her new role on 5 April 2021 and will report to VF’s Chairman, President and CEO, Steve Rendle.

She will be responsible for driving the brand’s core strategic priorities related to product diversification across footwear and apparel, and a consumer-led, retail-centric, digital-first approach. She will also build on the brand’s new eco-innovation franchises.

Mulder joins Timberland from clothing brand NIC+ZOE where she served as CEO from April 2012. During her tenure, she guided its revenue growth through expansion into new points of distribution and launched the brand’s DTC efforts via e-commerce and its owned stores.

Before serving as CEO of NIC+ZOE, she was a partner at global management consulting firm McKinsey & Company where she was a leader in the global retail and consumer goods practice for 15 years.

Steve Rendle, Chairman, President and CEO at VF Corporation, said: "We conducted a very thoughtful and extensive search to find the ideal person to lead our iconic Timberland brand globally, and we found that person in Susie.

"She brings a broad mix of experience in apparel, retail and consumer strategies, all of which is complemented by her strong leadership skills and passion for people and active lifestyles."

Susie Mulder added: “I've been both a fan and a consumer of the brand since moving to New England over 25 years ago. During that time, I’ve come to admire the brand not only for its great products, but also its clear commitment to environmental and social responsibility. I’m ready to roll up my sleeves alongside the global Timberland community and get to work.”

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