Superga to close its Covent Garden store

Italian footwear brand Superga is closing down its Covent Garden store, likely between 10 and 17 June, although an exact date has not yet been confirmed.

A selection of styles is up to 50% off both in-store and online on the brand’s website.

Superga still operates a store at 120 King’s Road, which is interconnected with the French outerwear brand K-Way, located next door.

Both K-Way and Superga are owned by the same Italian parent company, BasicNet, which also owns Kappa and Sebago, and in November 2025 acquired the Woolrich brand in a €90 million (£97.5 million) deal.

The 6,500 sq ft store at 120 King’s Road opened its doors in 2025 and marked the retail return of K-Way to the UK market.

K-Way previously also operated a store in Covent Garden but closed it in the wake of the pandemic and Brexit.

Vice President of BasicNet Lorenzo Boglione previously told TheIndustry.fashion that he felt King’s Road was the “right place” for the K-Way and Superga brands, adding: “We had a store in Covent Garden but [the area] was very touristic and then Covid and Brexit hit.”

He added: “For me this area was a no-brainer. From here we will build the brand for the market. The people that come here live here. Then there is also tourist traffic, but less than in other areas. Here, even if it is slower probably to get to the numbers [of sales], you invest in the people who live here and who will wear the brand and show it to others. A lot of Italian and French people live around here.”

BasicNet first acquired the global licence to produce and distribute Superga in 2004 and then bought the brand outright in 2007. The Superga brand was originally founded in 1911 in Turin, producing shoes with vulcanised rubber soles.

In an in-depth interview with TheIndustry.fashion, brothers Lorenzo Boglione and Alessandro Boglione discussed their planned UK retail expansion.

TheIndustry.fashion has reached out to BasicNet for comment.