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Superdry to open store at Icon Outlet at The O2

Sophie Smith
28 July 2022

Icon Outlet at The O2 has announced the signing of Superdry, adding to the destination’s line up of over 60 premium retail brands.

The 3,541 sq ft store will stock the brand's apparel collections including t-shirts, tops, hoodies, sweatshirts, knitwear, jeans, loungewear and a full range of accessories. The brand's new location, opening in late August, will add to over 740 Superdry stores in 61 countries worldwide.

Located on Icon Outlet's upper level, Superdry joins the shopping centre's existing brands including Adidas, Hobbs, Levi's, Moss Bros and Ted Baker.

The announcement follows Icon Outlet's "record-setting" performance, with June boasting the biggest week of 2022 sales and like-for-like yearly sales up 5% on 2019 and 67% on 2021.

Louisa Dalgleish, Leasing Director at Icon Outlet at The O2, said: “We are extremely pleased to be welcoming Superdry to Icon Outlet, a brand that really understands the value of outlet stores and their important place within the customer and product journey.

"Complementing our other premium stores, Superdry’s upcoming opening will further cement Icon Outlet’s position as London’s leading outlet shopping destination. We are confident that Superdry’s ability to constantly evolve and deliver style, will be met with huge popularity amongst our guests who seek affordable, high-quality products.”

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