Superdry signs for store at intu Potteries

Superdry has signed for a 6,000 sq ft store at the intu Potteries shopping destination in Stoke on Trent.

The arrival of the fashion giant at the centre, which has a catchment covering Staffordshire, south Cheshire and Shropshire and an annual footfall of 10 million, follows that of menswear brand Tessuti, which took a 4,900 sq ft store earlier this year.

A spokesperson for Superdry, which has around 140 standalone stores across the UK and mainland Europe, said: “We’re really excited to be opening at intu Potteries. It’s a great location for us, allowing to reach people in the region for the first time. We know the new store is going to do really well here.”

Nick Round, regional managing director at intu, added: “Superdry is going to be a great addition to the centre, providing a much-requested brand for our visitors.

“intu Potteries’ great location and broad catchment provides brands like Superdry with a great opportunity to thrive.”