Superdry secures new CFO as 'final piece in the puzzle'
Superdry has appointed Nic Shaw as its new Chief Financial Officer, rounding off the leadership team guiding the fashion retailer through its ongoing transformation. Shaw joined the business in 2023 and most recently served as Commercial Finance Director.
The new CFO moves into the role with more than 25 years of finance experience across major UK retailers, including Asda, Sainsbury’s and Tesco.
Shaw has already played a central role in Superdry’s recovery efforts, contributing to the execution of its court-sanctioned Restructuring Plan, the first year of its multi-phase turnaround, and two recent IP sales. As CFO, she will oversee the finance function during what the business calls its "next chapter".
Founder and CEO Julian Dunkerton described Shaw’s appointment as the "final piece in the puzzle" for the strengthened executive team.
"She combines deep retail expertise with commercial clarity and a hands-on approach to delivery," he said. "Coming off the back of our FY25 results and return to profitability, her leadership will bring real stability to our finance function as we continue to build on this momentum and execute our ambitious growth plans."
Superdry reported an adjusted profit before tax of £33.8 million in FY25 - a stark reversal from a £48.3 million loss the year prior. The business, which de-listed from the London Stock Exchange in July 2024 following the approval of its Restructuring Plan, is now focused on re-establishing brand equity through full-price trading, a refreshed retail strategy and an ongoing rebrand to Superdry & Co.
Shaw added: "I’m proud to lead our expert finance team into the next chapter of the turnaround. Partnering with the business, we have a great opportunity to support the brand’s evolution, strengthen performance and build a platform for sustainable growth."
