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Superdry reaffirms its commitment to the Norwegian market

Lauretta Roberts
18 November 2019

Superdry has restated its commitment to the Norwegian market following the closure of one of its former franchise partners in the region.

As a result of the franchise partner's closure, a small number of stores in Norway have been closed but Superdry has said that one of these stores will reopen in the coming weeks with others to follow.

Superdry products remain available across Norway through Superdry branded stores and also through independent fashion stores and online. The brands is stocked in 120 locations across the country, including a new Shop in Shop within the Steen & Strøm department store in Oslo.

As well as selling its menswear, womenswear, childrenswear and accessories, Superdry offers dedicated sports and snow apparel in the Nordic markets and says it is one of the leading providers of outwear in Norway.

Julian Dunkerton, Founder and CEO, said: "We've operated in Norway for over a decade and we remain absolutely committed to our business there, working with our great retail partners across the country. The Superdry brand is at a really exciting stage of its development, returning to its design-led roots, and I'm excited about some of the new product our customers and partners in Norway will see coming through in 2020."

Dunkerton is leading a turnaround of the brand since he returned to the business in a boardroom coup in Spring of this year. He has pledge to return it to its design-led roots.

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