Superdry partners with Oxfam for in-store "Give Back" scheme

Superdry is partnering with Oxfam to offer "Give Back" boxes in 22 of its UK stores, where customers can donate pre-loved clothes from 15 September 2021.

The sustainability scheme is set to coincide with the official launch of Oxfam’s "SecondHand September" campaign, which aims to raise awareness about the harmful effects that the over consumption of fashion has on the planet.

Oxfam is asking consumers for support by donating their pre-loved items and buying second-hand clothes. Shoppers can raise awareness by sharing their one-of-a-kind finds using #SecondHandSeptember and tagging @OxfamGB.

Once the clothes have been donated, the customer can scan the QR code available on the box, where they will be given the chance to enter a prize draw to win a £100 Superdry voucher. In addition, for every donation received, Superdry will top up by giving £1 to Oxfam.

Superdry CEO, Julian Dunkerton, said: “The urgency of the climate crisis has broadened how we think about ourselves and the way we approach business. As a business we want to effect positive change for present and future generations and build a positive environmental legacy.”

Oxfam GB CEO Danny Sriskandarajah, added: “We’re excited to be partnering with Superdry to help people donate clothes to Oxfam, which will raise vital funds to fight poverty around the world.

“Donating to Oxfam also helps to reduce the impact of clothing on the environment by giving garments a new lease of life.”

Superdry stores will be twinned with their local Oxfam shop, which will collect all clothes donated to be resold, reused or recycled, in order to support the complete lifecycle of the item and its revival for resale.

By twinning with local Oxfam shops, Superdry will minimise the distance the clothes travel to reach their new home, as well as support the communities they operate in.

The scheme is part of Superdry’s mission to help protect the planet and beat poverty, as well as its commitment to become “the most sustainably listed fashion brand on the planet by 2030”.