Superdry partners Cegid to transform store operations through AI
Superdry is transforming its store operations through a new partnership with cloud management solutions company Cegid and its AI-powered task management platform.
By utilising the Cegid Retail Store Excellence platform, Superdry has been able to "drive clarity, compliance and consistency" across its global retail footprint, having outgrown its previous legacy system which had become difficult to customise and scale.
The smart, scalable Cegid Retail Store Excellence platform enables Superdry’s head office teams to deliver targeted, branded communications by region, store or team to ensure updates are "relevant, clear and actionable".
Automated task management and real-time tracking have significantly reduced admin time, enabling store staff to focus on delivering better customer experiences.
Liz Packe, Global Corporate Communications Manager at Superdry, said: "With an ever growing demand on our head office teams’ workload, Cegid Retail Store Excellence has saved countless hours and gives us peace of mind that our retail teams have everything they need to operate efficiently, commercially and safely to meet brand expectations and objectives.
"More than a task management platform, it’s a trusted operational tool. It helps us do more with less - and do it better."
Alan Holcroft, UK Managing Director at Cegid, added: "We’re incredibly proud to support Superdry, an iconic British brand known for its style, creativity and international reach.
"To play a part in helping them drive operational transformation and stay agile in a demanding retail environment is a real privilege. Our mission is to make retail execution easier and more effective and it’s fantastic to see that vision come to life at Superdry."
