Superdry joins forces with Forest Green Rovers to launch 100% recycled collection
Superdry has partnered with league two football team, Forest Green Rovers, to launch a sweats collection made entirely from recycled materials. The collection celebrates style, sport and sustainability, featuring unisex sweatshirts, hoodies, joggers and t-shirts.
The launch follows Superdry's ambition to become the most sustainably listed fashion brand on the planet by 2030, ensuring all pure cotton products are organic and use 100% recycled, reusable or composable packaging by 2025.
Juilan Dunkerton, Superdry CEO, said: "Today’s consumer cares and is far more informed about sustainability. Core to our mission is to leave a positive environmental legacy and Forest Green Rovers share that vision. Working together as two Gloucestershire based businesses, we aim to lead the way in the sustainability space."
Forest Green Rovers is recognised as the first and only vegan football club, certified by The Vegan Society. The team have been described by FIFA as the greenest football club in the world. The entire club is powered by 100% green energy and has an organic pitch, free from pesticides and weed killers; with the ambition to build an Eco Park made entirely from wood.
Dale Vince OBE, Chairman of Forest Green Rovers, said: "Forest Green Rovers and Superdry make for a great team. We are two local companies with a global impact and a genuine pursuit of sustainability."