Superdry becomes 'Trailblazer for Black Talent' with MOBOLISE partnership

Superdry has teamed up with MOBOLISE, the upskilling and recruitment platform for Black talent launched by MOBO’S Founder, Kanya King CBE, with the aim of ensuring that Diversity, Equality, and Inclusion is "further embedded within the brand’s DNA".

The British fashion brand is one of a hand-picked community of MOBILISE 'Trailblazers' and the partnership will ensure that Superdry attracts and retains diverse creative talent from a broader range of backgrounds when recruiting for roles at its Cheltenham HQ.

Actions to be taken by Superdry include identifying and activating training and employee engagement opportunities, as well as having a presence at events, seminars, and training sessions to help candidates prepare for interviews.

Superdry’s first virtual event with MOBOLISE has been confirmed for 24 November and is a free of charge one-hour talk. This will feature two Black career professionals, in conversational style, who will give advice on how to get ahead in their industries. 

Cathryn Petchey, People Director, who oversees Superdry’s Diversity & Inclusion strategy says of the partnership: “Building a diverse and inclusive culture is crucial to the success of Superdry, both now and in the future. We are very excited to partner with MOBOLISE on its mission to 'empower diversity, excellence and transformation in the workplace'. This partnership is an amazing opportunity to connect with incredible Black talent and create opportunities, whilst building awareness and gaining diverse perspectives.”

MOBO Organisation and MOBOLISE founder, Kanya King, added: “MOBOLISE was created as a transformational platform, connect, support and ultimately provide vital career opportunities for the underrepresented Black community. This is with the goal of creating a more diverse workplace, and levelling the playing field. To have Superdry onboard as one of our hand-picked early Trailblazer supporters demonstrates its commitment to diversifying the company’s workforce and providing equity of opportunities to Black talent."

Other businesses to be named as Trailblazers as part of the scheme include Accenture, Burberry, Disney UK, HSBC, PPL, NBC Universal, The Orchard and Salesforce.